Help create a film about vanilla cultivation and the women in Madagascar who grow it
Click to DonateWomen are responsible for much of the farming in developing countries, in addition to taking care of their families. They struggle to grow crops we take for granted in pursuit of a better life. Vanilla is one of those crops, and this is one of those stories
The challenges women face are often overlooked, especially in film. Without understanding what women are going through, we can never hope to achieve an equitable world where women have the rights and pay that they deserve. As a woman, and as a Peace Corps Volunteer who spent time learning the language and culture of Madagascar, I feel it is critical to bring the stories of these fierce women to the world.
80% of the vanilla in the world is grown in Madagascar. Each flower must be pollinated by hand- and they only bloom for 1 day. Once the beans begin to grow, they have to be "branded" and guarded 24/7 to protect against thieves. After harvesting, beans must be cured. The final challenge is fighting to earn a fair price for their vanilla. It is a long and difficult process before farmers make any money.
DONATE NOW AND RECEIVE A REWARD
$10 VIRTUAL HUGS and a link to Spotify playlist of my favorite Malagasy music
$25 Social Media Shout Out and a Madagascar digital coloring book(+ playlist)
$50 Digital Access to the film before anyone else! (+ previous rewards)
$100 Limited Edition Movie Poster + Your name listed under SPECIAL THANKS in the film (+ previous rewards)
$250 Beautiful Mounted Photo from Madagascar taken during production (+ previous rewards)
$1000 Your name listed under SUPPORTER'S CIRCLE in film + Private Skype Q+A with Director, Exclusive Invitation to Colorado Premiere Private Party (transportation not included, + previous rewards)
$5000 ASSISTANT PRODUCER credit (+ previous rewards)
HOW WILL YOUR DONATION HELP?
We are entering the production stage of the film, and our fundraising goal is currently $40,000. That will be used to cover travel costs to Madagascar, pay for transportation and housing during filming, plus pay for the crew- cinematographer, sound mixer, and fixer. So far we've captured the pollination and curing of vanilla. On our next trip to Madagascar we will be able to capture the harvest as well as the opening of the official vanilla season.
WHY I HAD TO MAKE THIS FILM
The world is becoming more and more divided, and most of the media is exacerbating the problem. People think of those from other countries as practically being from another planet.10 years ago I served as a Peace Corps Volunteer in Madagascar. During that time I began to realize how similar people are wherever you go. Sure there are superficial differences, like language, food, and music, but at our core we are all the same. I began to think that if people were able to share stories and connect with each other through film, the solutions to the world's most pressing problems would come more easily.
Since then I have been building my chops as a filmmaker and storyteller. Now, more than ever, there is evidence that storytelling changes the world. What does that mean, though, for stories that never get told? Stories of places like Madagascar are never really given the depth and focus they deserve because they're difficult to tell. It's far away, and the language and culture is very different from ours. So being a filmmaker and a woman who speaks the language and understands the culture, I feel a huge responsibility to share this story.
WHY VANILLA?
Has there ever been anything more taken for granted than vanilla? The poor vanilla plant, used for so many things, and yet we use the term to mean boring, bland, and ordinary. As it turns out, vanilla is wildly intriguing. It's become so rare and valuable, there's almost a war over it now. The SAVA region where it is grown has been described as like the "wild, wild west", and vanilla is the new gold.
Vanilla is an important part of our everyday lives. It's in our food and our drink, as well as our perfumes and cosmetics. We love vanilla. And many people love food documentaries, making this topic the perfect vehicle for introducing the complex and interconnected issues of climate justice, women's rights, and economic transition. At the same time, Madagascar is a faraway place that captures the imaginations of many. What most people don't know is that the people and culture of Madagascar are just as fun and fascinating as the animals.This film is a great opportunity to bring so much knowledge, perspective, and adventure into the lives of the viewers.
DIRECTOR'S BIO
Maureen Lee Maloney earned Master's degrees in Biology and International Communication. As a Peace Corps Volunteer in Madagascar, she received many hours of cultural and language training. She also developed the ability to integrate into other cultures, which will provide her with the opportunity to create an intimate portrayal of the Malagasy people that would not otherwise be possible. Her perspective as a woman enables her to understand and emphasize the gravity of the issues women farmers are facing, and her understanding of the multitude of ways that climate change is impacting our world affords her the ability to connect the big picture of what is happening to the small scale impacts on one family.
Maureen has dedicated her life to environmental protection, from starting a student chapter of the Sierra Club as an undergraduate, to sailing across the Pacific Ocean studying the Giant Garbage Patch with the Ocean Cleanup Mega Expedition. During her time as a Peace Corps Volunteer she worked with local women to develop alternative forms of income, and helped fishermen conserve the coral reef near their village. This is the first of many films she plans to create that will bring the human rights perspective to environmental discussions.
OTHER CREW
Samson Kaed, Associate Producer
Samson Kaed was born and raised in the vanilla region of Antalaha, Madagascar. Currently he studies Communication in the capital city of Antananarivo. He founded the English Association of the Region SAVA, a program that involves youth in learning and speaking English throughout the Sava region, and is a well known composer under the name SmK' Mikol'Art. Samson has a lot of experience educating others, as a librarian for CLUE, a cultural facilitator at Peace Corps Madagascar, and many other companies. He recently traveled around the world for 6 months with Up With People, and is now working on Bright Top III to develop good leaders in Madagascar. He loves music and helping people.
Andrea Nordgren, Associate Producer
Andrea Nordgren is an independent director, producer, and creative director focused on commercial and branded content, with a specialty in documentary-style storytelling. Much of her directorial work is centered around telling human and emotional stories, particularly about people who have overcome adversity. She has a degree in psychology and worked as a drug counselor in New York and Chicago before launching her 20+ year in advertising and media. She is a voice and activist for diversity and inclusion, social justice, equality, and belonging. After working for many years in advertising and production in Chicago and Milwaukee, she relocated to the Boulder, Colorado area where she is a director as well as a board member for Women in Film and Media in Colorado. She is also Head of Brand Strategy and Executive Producer/Director for The 3% Movement, where she actively advocates for increased diversity and inclusion in the advertising and media industries.
Greg Campbell, Advisor
Greg is an acclaimed documentary filmmaker, nonfiction author, and journalist. His film, Hondros, premiered in 2017 at Tribeca Film Festival and won the Audience Award, Documentary First Place. His bestselling book, "Blood Diamonds", inspired the six-time Oscar nominated movie of the same name starring Leonard DiCaprio and Jennifer Connelly.
Thank you so much for taking the time to look at this project. Please help us bring this film to the world by donating and sharing.
With much Love and Appreciation,
Maureen
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